Could you tell us a little about Homeostasis Laboratories and its mission?
Homeostasis Labs has created a unique world-class line of sugar-free diabetic products that it manufactures just outside of Vienna in a state-of-the-art production facility. This line of “Diabetic Direct” products was created by a person living with diabetes who understands the daily challenges of maintaining healthy blood sugar levels and the importance of a vitamin-rich diet.
What are some of the advantages that your products provide consumers?
One thing that makes this line of diabetic products so unique is its great-tasting delivery mechanism: Tiny crystals dissolve instantly in the mouth; there’s no need to mix or drink water. This is the first time such a delivery method has been introduced in the United States, and it makes taking vitamins and minerals safe and easy for individuals of all ages, including children and seniors. Our product line contains four SKUs: Calcium Boost, Energy Boost, Immune Boost and Magnesium Boost.
Why is it important for chain drug stores to carry diabetic health products?
Unfortunately, the number of new cases of diabetes in the United States has grown exponentially over the last 15 years, and there is no evidence that this trend will slow anytime soon. We must do more to educate diabetes patients about the importance of a healthy diet, exercise and a consistent regimen of quality vitamins and minerals.
How have retailers responded to your line?
It was the retailers at this year’s Home Healthcare EPPS, ECRM that voted Homeostasis Labs’ Diabetic Direct the Best New Product of the Year. We are grateful and humbled by this award and will work very hard to make sure that we continue to meet (and hopefully exceed) our retail partners’ expectations.